WHAT IS SEO
Meta Tagging
MetaTitle
metatitleisanHTMLtagthatdefinesthetitleofyourpage.
Thistagdisplaysyourpagetitleinsearchengineresults,atthe
topofauser'sbrowser,andalsowhenyourpageisbookmarked
inalistoffavorites.Aconcise,descriptivetitletagthat
accuratelyreflectsyourpage'stopicisimportantforrankingwell
insearchengines.
MetaDescription
metadescriptionisanHTMLtagthatisintendedto
provideashortandaccuratesummaryofyourpage.
Searchenginesusemetadescriptionstohelpidentify
theapage'stopic-theymayalsousemeta
descriptionsbydisplayingthemdirectlyinsearch
engineresults.Accurateandinvitingmeta
descriptionscanhelpboostbothyoursearchengine
rankingsandauser'slikelihoodofclickingthroughto
yourpage.
GoogleSearchResultsPreview
Googlesearchresultstypicallyusesyourwebpage
title,urlandmeta-descriptioninordertodisplay
relevantsummarizedinformationaboutyoursite.If
theseelementsaretoolong,Googlewilltruncatetheir
content.Webpagetitleupto70charactersinlength,
andwebpagedescriptionsupto160charactersin
lengtharerecommendedinordertooptimize
readability.
MostCommonKeywords
Thiswillcheckifyourmostcommonkeywordsare
usedinthewebpage'stitleanddescription.
KeywordsCloud
TheKeywordCloudisavisualrepresentationof
keywordsusedonyourwebsite.Thiswillshowyou
whichwordsarefrequentlyusedinthecontentof
yourwebpage.Keywordshavinghigherdensityare
presentedinlargerfontsanddisplayedinalphabetic
order.
RelatedKeywords
Relatedkeywordswillshowsearchtermsforwhich
thisURLshowsupinthetop20organicresults.
CompetitorDomains
Thiswillshowsomepossiblecompetitorsforyour
domain.
HeadingTags
Headertagsarenotvisibletousers,buthelpclarify
andsupporttheoverallthemeorpurposeofyour
pagetosearchengines.TheH1tagrepresentsthe
mostimportantheading,e.g.,thetitleofthepageor
blogpost.TheH2tagrepresentsthesecondmost
importantheadingsonthewebpages,e.g.,the
subheadings.
Robots.txt(Most Important)
Whensearchenginerobotscrawlawebsite,they
typicallyfirstaccessasite'srobots.txtfile.Robots.txt
tellsGooglebotandothercrawlerswhatisandisnot
allowedtobecrawledonyoursite.
Sitemap(ImportantPart)
Asitemapisimportantasitlistsallthewebpagesof
thesiteandletsearchenginecrawlerstocrawlthe
websitemoreintelligently.Asitemapalsoprovides
valuablemetadataforeachwebpage
BrokenLinks
Thistoolscansyourwebsitetolocatebothbroken
internallinks(pointingwithinyourwebsite)and
externalbrokenlinks(pointingoutsideofyour
website).Brokenlinksnegativelyimpacttheuser
experienceanddamageyourwebsite’soverallranking
withsearchengines.
SEOFriendlyURL
InorderforlinkstobeSEOfriendly,theyshould
containkeywordsrelevanttothepage'stopic,and
containnospaces,underscoresorothercharacters.
Youshouldavoidtheuseofparameterswhen
possible,astheymakeURLslessinvitingforusersto
clickorshare.Google'ssuggestionsforURL
structurespecifyusinghyphensordashes(-)rather
thanunderscores(_).Unlikeunderscores,Google
treatshyphensasseparatorsbetweenwordsinaURL.
ImageAlt
ifimagesonyourwebpageareusingaltattributes.If
animagecannotbedisplayed(e.g.,duetobroken
imagesource,slowinternetconnection,etc),thealt
attributeprovidesalternativeinformation.Using
relevantkeywordsandtextinthealtattributecan
helpbothusersandsearchenginesbetterinterpret
thesubjectofanimage.
InlineCSS
InlineCSSpropertyareaddedbyusingthestyle
attributewithinspecificHTMLtags.InlineCSS
propertiesunnecessarilyincreasepagesize,andcan
bemovedtoanexternalCSSstylesheet.Removing
inlineCSSpropertiescanimprovepageloadingtime
andmakesitemaintenanceeasier.
DeprecatedHTMLTags
yourwebpageisusingold,deprecatedHTMLtags.
Thesetagswilleventuallylosebrowsersupportand
yourwebpagesmayrenderincorrectlyasbrowsers
dropsupportforthesetags.
GoogleAnalytics
GoogleAnalyticsisapopular,freewebsiteanalysis
toolthathelpsprovideinsightsaboutyoursite's
trafficanddemographics.
FaviconTest
yoursiteisusingandcorrectlyimplementinga
favicon.Faviconsaresmalliconsthatappearinyour
browser'sURLnavigationbar.Theyarealsosaved
nexttoyourURL'stitlewhenyourpageis
bookmarked.Thishelpsbrandyoursiteandmakeit
easyforuserstonavigatetoyoursiteamongalistof
bookmarks.
BacklinksChecker
Backlinksareanylinkstoyourwebsitefroman
externalsite.Relevantbacklinksfromauthoritysites
arecriticalforhighersearchenginerankings.Our
backlinkcheckeralsohelpsidentifylow-quality
backlinksthatcanleadtosearchenginepenaltiesfor
yourwebsite.
JSError
Theseerrorsmaypreventusersfromproperlyviewing
yourpagesandimpacttheiruserexperience.Sites
withpooruserexperiencetendtorankworsein
searchengineresults.
SocialMedia
Socialsignalsarebecomeincreasinglyimportantas
rankingfactorsforsearchenginestovalidateasite's
trustworthinessandauthority.
HTMLPageSize
HTMLsizeisthesizeofalltheHTMLcodeonyour
webpage-thissizedoesnotincludeimages,external
javascriptsorexternalCSSfiles.
HTMLCompression/GZIP
HTMLcompressionplaysanimportantrolein
improvingwebsitespeedbyfindingsimilarstrings
withinatextfileandreplacingthemtemporarilyto
reduceoverallfilesize.
SiteLoadingSpeed
Pagespeedisanimportantfactorsinsearchengine
rankingsandoverallsitesuccess.Pagesthattake
longerthan5secondstoloadcanloseupto50%of
users.Fasterwebpagesresultinhighertraffic,better
conversionsandincreasedsalesoverslowerloading
pages.
PageObjects
Iftheyarenotretrievable,yourpagemaydisplay
incorrectly,leadingtoabaduserexperienceand
lowersearchenginerankings.
PageCacheTest(ServerSide
Caching)
Apagecachesavesdynamicallygeneratedpagesand
servesthepre-generated(cached)pagetoreduce
serverloadandsiteloadingtime(byavoidingthere-
loadingandexecutionofPHPscripts).Common
cachingmethodsareZenCacheandWPRocket.
FlashTest
ifyourpageusesFlash,anoutdatedtechnologythat
wastypicallyusedtodeliverrichmultimediacontent.
ThewebhasevolvedtoreplaceFlashwithopen-
standardtechnologiesthatadditionallyofferedbetter
performanceandsecurity.Flashcontentalsodoesnot
workwellonmobiledevices,andisdifficulttoindex
bysearchengines.
ImageCaching
pageisusinganimageexpirestag,whichspecifiesa
futureexpirationdateforyourimages.Usersbrowsers
willseethistagandcachetheimageintheirbrowser
untilthespecifieddate(sothatitdoesnotkeepre-
fetchingtheunchangedimagefromyourserver).This
speedsupyoursitethenexttimereturningvisitors
arriveatyoursiteandrequirethesameimage.
JavaScriptMinification
Minifiedfilesreducepagesizeandoverallloadtime
CSSMinification
Minifiedfilesreducepagesizeandoverallloadtime.
Doctype
Adocumenttypedeclaration,orDOCTYPE,defines
whichversionof(X)HTMLyourwebpageisusing.
Properdoctypedeclarationassistswithproperpage
renderingandfunctioningofwebdocumentsin
compliantbrowsers.
URLRedirects
Redirectsoftencausesearchengineindexingissues
andcanalsoleadtosomeminorloadingdelays.
Googlerecommendsremovingorkeepingredirectsto
aminimum.
URLCanonicalization
Canonicalizationdescribeshowasitecanuseslightly
differentURLsforthesamepage(e.g.,if
http://www.example.comandhttp://example.com
displaysthesamepagebutdonotresolvetothesame
URL).Ifthishappens,searchenginesmaybeunsure
aboutwhichURListhecorrectonetoindex.
HTTPSTest
asecureprotocolforsending/receivingdataoverthe
Internet.UsingHTTPSindicatesthatanadditional
encryption/authenticationlayerwasaddedbetween
clientandserver.HTTPSshouldbeusedbyanysite
thatcollectssensitivecustomerdatasuchascredit
cardinformation.Evenforsitesthatdonotcollect
suchdata,switchingtohttpshelpsusersbyimproving
privacyandoverallsecurity.Googleisincreasingly
usinghttpsasapositiverankingfactor.
SafeBrowsing
ifyourwebsiteisidentifiedashavingmalwareor
exhibitingphishingactivitybyGoogle'ssafebrowsing
API.Anysitecontainingmalwareorsuspiciousfor
phisingactivityisseenasathreattotheonline
communityandisoftenpenalizedbysearchengines.
Thistestchecksyourwebsiteagainstregularly
updatedmalwareandphishingdatabasesofproblem
websites.
ServerSignature
Aserversignatureisthepublicidentityofyourweb
serverandcontainssensitiveinformationthatcould
beusedtoexploitanyknownvulnerability.Turning
yourserversignatureOFFisconsideredagood
securitypracticetoavoiddisclosureofwhatsoftware
versionsyouarerunning.
DirectoryBrowsing
Ifdirectorybrowsingisdisabled,visitorswillnotbe
abletobrowseyourdirectorybyaccessingthe
directorydirectly(ifthereisnoindex.htmlfile).This
willprotectyourfilesfrombeingexposedtothe
public.Apachewebserverallowsdirectorybrowsing
bydefault.Disablingdirectorybrowsingisgenerallya
goodideafromasecuritystandpoint.
PlaintextEmails
Anye-mailaddresspostedinpublicislikelytobe
automaticallycollectedbycomputersoftwareusedby
bulkemailers(aprocessknownase-mailaddress
harvesting).Aspamharvestercanreadthroughthe
pagesinyoursiteandextractplaintextemail
addresseswhicharethenaddedtobulkmarketing
databases(resultinginmoreinboxspam).Thereare
severalmethodsforemailobfuscation.
MediaQueryResponsive
ifyourpageimplementsresponsivedesign
functionalitiesusingthemediaquerytechnique.The
'@media'ruleallowsdifferentstylerulesforscreen
sizes.Mediaquerytechniquesallowdifferent
presentationandcontenttobeserveddependingon
theoutputdevice,helpingensurethatyourwebsite
rendersoptimallyonalldevicesandplatforms.
MicrodataSchema
Searchenginesusemicrodatatobetterunderstand
thecontentofyoursiteandcreaterichsnippetsin
searchresults(whichhelpsincreaseclick-through
ratetoyoursite).
CanonicalTag
Thecanonicallinktagisusedtonominateaprimary
pagewhenyouhaveseveralpageswithduplicateor
verysimilarcontent.
THANK YOU